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Background

Year of Incorporation 1994 - Formerly Apollo Sindhuri
Website http://www.adityabirlamoney.com
Phone 1800 300 2999 FREE
Exchanges enabled NSE, BSE, MCX, & NCDEX
Demat (NSDL/CDSL) NSDL, CDSL
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 - Rs 17.8 Crores
Profit after Tax FY12/13 - Rs 15.3 Crores
Profit after Tax FY13/14 - Rs 11.73 Crores
Profit after Tax FY 14/15 Rs 5.9 Crores
Debt FY11/12 Rs 50.36 Crores
Debt FY12/13 Rs 56.03 Crores
Debt FY13/14 Rs 9.87 Crores
Debt FY14/15 Rs 69 Crores
Profit to Equity(%) FY11/12 (56.22)
Profit to Equity(%) FY12/13 (37.8)
Profit to Equity(%) FY13/14 (27.38)
Profit to Equity(%) FY14/15 15
Balance Sheet Size FY11/12 Rs 238 Crores
Balance Sheet Size FY12/13 Rs 203 Crores
Balance Sheet Size FY13/14 Rs 216 Crores
Balance Sheet Size FY14/15 Rs 233 Crores
Brokerage

Equity 0.03% Intrday, 0.3% Delivery - Negotiable
Equity Futures 0.03% of Turnover - Negotiable
Equity Options Rs 50/lot - Negotiable
Currency Futures 0.03% of Turnover - Negotiable
Currency Options Rs 50/lot - Negotiable
Commodity 0.03% of Turnover - Negotiable
Account Opening Costs

Trading only NA
Trading & Demat Rs 750
Commodity NA
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% of Turnover
Futures 0.0030% of Turnover
Options 0.060% of Turnover
Commodities 0.003% of Turnover
AMC charge Rs 28/Month
DP Transaction Charge Rs 20/debit instruction
Offline order placing Charge NIL
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 22 days on NEST
End of Day 10 years on NEST
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Upto 15 times Intraday, Upto 5 times Delivery @interest
Equity Futures Upto 3 times for Intraday
Equity Options No Leverage
Currency Futures Upto 3 times for Intraday
Currency Options No Leverage
Commodity Upto 4 times for Intraday
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
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