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Background

Year of Incorporation 2010 as Ashlar Securities Private Limited
Website http://www.ashlaronline.com/
Phone 08802822222
Exchanges enabled NSE, BSE, MCX, & NCDEX
Demat (NSDL/CDSL) NSDL
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 NA
Profit after Tax FY12/13 NA
Profit after Tax FY13/14 NA
Profit after Tax FY 14/15 NA
Debt FY11/12 NA
Debt FY12/13 NA
Debt FY13/14 NA
Debt FY14/15 NA
Profit to Equity(%) FY11/12 NA
Profit to Equity(%) FY12/13 NA
Profit to Equity(%) FY13/14 NA
Profit to Equity(%) FY14/15 NA
Balance Sheet Size FY11/12 NA
Balance Sheet Size FY12/13 NA
Balance Sheet Size FY13/14 NA
Balance Sheet Size FY14/15 NA
Brokerage

Equity Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: 0.01% for Equity Intraday, 0.10% for Delivery -
Equity Futures Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: 0.01%
Equity Options Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: Rs. 25 per lot -
Currency Futures Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: 0.01% -
Currency Options Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: Rs. 25 per lot -
Commodity Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 1999 Super Trade Plan: Rs. 4999 No Profit No Brokerage Plan: Rs. 25 per lot -
Account Opening Costs

Trading only 250 + 14% Service Tax
Trading & Demat 999 + 14% Service Tax
Commodity 250 + 14% Service Tax
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% on Turnover
Futures 0.0029% on Turnover
Options 0.0065% on Turnover
Commodities 0.0025% on Turnover
AMC charge 999 + 14% Service Tax
DP Transaction Charge Rs 17 per debit instruction
Offline order placing Charge Rs 9 per executed order
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 5 days on ODIN & NOW
End of Day 5 years on ODIN & NOW
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Upto 10 times (Depends on Plan)
Equity Futures Upto 3 times (Depends on Plan)
Equity Options Upto 1 time (Option Selling)
Currency Futures Upto 1.5 times
Currency Options Upto 1.5 times
Commodity Upto 3 times (Depends on Plan)
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
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