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Background

Year of Incorporation 2002
Website http://www.hdfcsec.com
Phone 022-39019400
Exchanges enabled NSE & BSE
Demat (NSDL/CDSL) NSDL & CDSL
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 Rs 54 Crores
Profit after Tax FY12/13 Rs 66 Crores
Profit after Tax FY13/14 Rs 78.5 Crores
Profit after Tax FY 14/15 0
Debt FY11/12 0
Debt FY12/13 0
Debt FY13/14 24.4
Debt FY14/15 18
Profit to Equity(%) FY11/12 21.12
Profit to Equity(%) FY12/13 Rs 461 Crroes
Profit to Equity(%) FY13/14 Rs544 Crroes
Profit to Equity(%) FY14/15 Rs 858 Crroes
Balance Sheet Size FY11/12 0.5% for Delivery & 0.05% for Intraday - Negotiable
Balance Sheet Size FY12/13 0.05% on Turnover - Negotiable
Balance Sheet Size FY13/14 Rs 100/lot - Negotiable
Balance Sheet Size FY14/15 Rs 23/lot - Negotiable
Brokerage

Equity Rs 23/lot - Negotiable
Equity Futures 0.00325% of Turnover
Equity Options NA
Currency Futures Rs 999
Currency Options NA
Commodity NA
Account Opening Costs

Trading only NA
Trading & Demat Rs 999
Commodity NA
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% of Turnover
Futures 0.0019% of Turnover
Options 0.051% of Turnover
Commodities NA
AMC charge Rs 750/year
DP Transaction Charge 0.04% or Rs 25/debit transaction - whichever is higher
Offline order placing Charge NIL
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 5 Days
End of Day 5 years
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Upto 20 times for Intraday, Upto 2 times for Delivery @interest
Equity Futures NA for Intraday
Equity Options NA for Intraday
Currency Futures NA for Intraday
Currency Options NA for Intraday
Commodity NA
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
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