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Alice Blue vs ICICI Direct – Compare Charges, Trading Features, Offers & more

Find a Comparison of Alice Blue vs ICICI Direct here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.

This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of Alice Blue and ICICI Direct.

Background

Year of Incorporation 2006 2000
Website https://aliceblueonline.com/ https://www.icicidirect.com/
Phone 07314921313 022 3355 1122
Exchanges enabled NSE, BSE, MCX, MCX-SX NSE & BSE
Demat (NSDL/CDSL) NSDL & CDSL NSDL & CDSL
Brokerage

Equity 0.05% or Rs 20 (whichever is low) per executed order 0.05% Equity Intraday
Equity Futures 0.05% or Rs 20 (whichever is low) per executed order 0.05% or Rs 50 per Trade
Equity Options Rs 20 per executed order 0.05% or Rs 50 per Trade
Currency Futures 0.05% or Rs 20 (whichever is low) per executed order Rs 20 per executed order
Currency Options Rs 20 per executed order Rs 20 per executed order
Commodity Rs 20 per executed order Rs 20 per executed order
Account Opening Costs

Trading only Free Free
Trading & Demat Free Rs 975 for 3 in 1 Account
Commodity Free Rs 0
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% on Turnover 0.00325% of Turnover
Futures 0.0021% on Turnover 0.0019% of Turnover
Options Rs 20 per lot 0.05% of Turnover
Commodities 0.0031% on turnover 0.05% of Turnover
AMC charge Free Rs 700 per Year
DP Transaction Charge Rs 14 per debit instruction Rs 25/Transaction or 0.05% whichever higher
Offline order placing Charge Rs 20 per executed order 0
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 365 days 20 Days
End of Day 10 years 10 years
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Upto 5x intraday, 0 for Delivery Upto 1x on Delivery & Upto 5x on Intraday
Equity Futures Upto 7x intraday leverage Upto 4x
Equity Options Upto 5x intraday Not for buying but upto 2x for shorting
Currency Futures 2x intraday leverage 1x
Currency Options Buying no leverage, Shorting upto 2x intraday 1x
Commodity 2x intraday 1x
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 Rs 4.51 Lakh Rs 77.1 Crores
Profit after Tax FY12/13 Rs 6.16 Lakh Rs 68.2 Crores
Profit after Tax FY13/14 Rs 6.86 Lakh Rs 74.9 Crores
Profit after Tax FY 14/15 Rs 7.19 Lakh Rs 79.52 Crores
Profit after Tax FY 15/16 Rs 8.05 Lakh Rs 96.88 Crores
Profit after Tax FY 16/17 Rs 9.53 Lakh Rs 132.64 Crores
Profit after Tax FY 17/18 Rs 11.44 Lakh Rs 100.80 Crores
Profit after Tax FY 18/19 Rs 11.56 Lakh Rs 134.63 Crores
Profit after Tax FY 19/20 Rs 11.20 Lakh Rs 123.16 Crores
Profit after Tax FY 20/21 Rs 14.22 Lakh Rs 85.59 Crores
Profit after Tax FY 21/22 Rs 13.18 Lakh Rs 105.82 Crores
Profit after Tax FY 22/23 Rs 16.18 Lakh Rs 115.43 Crores
Debt FY11/12 Rs 15.61 Lakh Rs 209 Crores
Debt FY12/13 Rs 16.84 Lakh Rs 219 Crores
Debt FY13/14 Rs 19.98 Lakh Rs 317 Crores
Debt FY14/15 Rs 20.17 Lakh Rs 350.83 Crores
Debt FY15/16 Rs 20.96 Lakh Rs 462.09 Crores
Debt FY16/17 Rs 22.37 Lakh Rs 335.99 Crores
Debt FY17/18 Rs 21.85 Lakh Rs 555.66 Crores
Debt FY18/19 Rs 22.76 Lakh Rs 559.36 Crores
Debt FY19/20 Rs 24.74 Lakh Rs 389.28 Crores
Debt FY20/21 Rs 26.71 Lakh Rs 536.48 Crores
Debt FY21/22 Rs 27.14 Lakh Rs 598.99 Crores
Debt FY22/23 Rs 26.36 Lakh Rs 582.15 Crores
Profit to Equity(%) FY11/12 27.55 32%
Profit to Equity(%) FY12/13 30.71 21%
Profit to Equity(%) FY13/14 30.80 27.07%
Profit to Equity(%) FY14/15 32.38 29.22%
Profit to Equity(%) FY15/16 33.21 30.63%
Profit to Equity(%) FY16/17 32.65 32.89%
Profit to Equity(%) FY17/18 33.72 41.55%
Profit to Equity(%) FY18/19 36.58 40.19%
Profit to Equity(%) FY19/20 35.05 26.41%
Profit to Equity(%) FY20/21 37.28 33.02%
Profit to Equity(%) FY21/22 39.56 41.00%
Profit to Equity(%) FY22/23 38.64 43.78%
Balance Sheet Size FY11/12 Rs 9.94 Crores Rs 908 Crores
Balance Sheet Size FY12/13 Rs 10.29 Crores Rs 948 Crores
Balance Sheet Size FY13/14 Rs 8.27 Crores Rs 1620 Crores
Balance Sheet Size FY14/15 Rs 9.81 Crores Rs 1857.26 Crores
Balance Sheet Size FY15/16 Rs 10.88 Crores Rs 1903.86 Crores
Balance Sheet Size FY16/17 Rs 15.35 Crores Rs 1983.64 Crores
Balance Sheet Size FY17/18 Rs 12.24 Crores Rs 2222.18 Crores
Balance Sheet Size FY18/19 Rs 16.56 Crores Rs 2350.41 Crores
Balance Sheet Size FY19/20 Rs 14.46 Crores Rs 2470.58 Crores
Balance Sheet Size FY20/21 Rs 19.43 Crores Rs 2747.85 Crores
Balance Sheet Size FY21/22 Rs 16.73 Crores Rs 2921.25 Crores
Balance Sheet Size FY22/23 Rs 19.18 Crores Rs 3061.50 Crores

Comparison Link:

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Frequently Asked Questions

Is Alice Blue better than ICICI Direct ?

Alice Blue and ICICI Direct are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is ICICI Direct better than Alice Blue ?

Alice Blue and ICICI Direct are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is Alice Blue cheaper than ICICI Direct ?

Alice Blue and ICICI Direct are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Is ICICI Direct cheaper than Alice Blue ?

Alice Blue and ICICI Direct are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Which is better Alice Blue vs. ICICI Direct ?

To find out the better of the two stockbrokers Alice Blue and ICICI Direct, compare them based on brokerage charges, trading platforms, Demat account opening fees, research, advisory services, etc.