Alice Blue vs Upstox – Compare Charges, Trading Features, Offers & more

Find a Comparison of Alice Blue vs Upstox here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.

This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of Alice Blue and Upstox.

Background

Year of Incorporation 2006 2010
Website https://aliceblueonline.com/ https://upstox.com/
Phone 07314921313 022-41792999
Exchanges enabled NSE, BSE, MCX, MCX-SX NSE, BSE & MCX
Demat (NSDL/CDSL) NSDL & CDSL CDSL
Brokerage

Equity 0.05% or Rs 20 (whichever is low) per executed order Rs 20 or 0.05% on Intraday & Rs 20 or 2.5% on Delivery
Equity Futures 0.05% or Rs 20 (whichever is low) per executed order Rs 20 or 0.05% per executed order
Equity Options Rs 20 per executed order Rs 20 per lot
Currency Futures 0.05% or Rs 20 (whichever is low) per executed order Rs 20 or 0.05% per executed order
Currency Options Rs 20 per executed order Rs. 20 per lot
Commodity Rs 20 per executed order Rs 20 per executed order
Account Opening Costs

Trading only Free Free
Trading & Demat Free Zero
Commodity Free Zero
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% on Turnover 0.0035% on Turnover
Futures 0.0021% on Turnover 0.0021% on Turnover
Options Rs 20 per lot 0.059% on Premium Turnover
Commodities 0.0031% on turnover 0.0036% on Turnover
AMC charge Free Zero
DP Transaction Charge Rs 14 per debit instruction Rs 18.5 per debit transaction
Offline order placing Charge Rs 20 per executed order Rs 25 per order placed on the phone
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 365 days 22 days
End of Day 10 years 10 years
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Upto 5x intraday, 0 for Delivery Upto 5x on Intraday and Upto 1x on Delivery
Equity Futures Upto 7x intraday leverage Upto 4x for intraday
Equity Options Upto 5x intraday Buying no leverage, shorting upto 4x for intraday
Currency Futures 2x intraday leverage Upto 4x for intraday
Currency Options Buying no leverage, Shorting upto 2x intraday Buying no leverage, shorting upto 4x for intraday
Commodity 2x intraday Upto 3x for intraday
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 Rs 4.51 Lakh Rs 16 Lakhs
Profit after Tax FY12/13 Rs 6.16 Lakh Rs 24 lakhs
Profit after Tax FY13/14 Rs 6.86 Lakh Rs 68 Lakhs
Profit after Tax FY 14/15 Rs 7.19 Lakh Rs 71 Lakhs
Profit after Tax FY 15/16 Rs 8.05 Lakh Rs 73 Lakhs
Profit after Tax FY 16/17 Rs 9.53 Lakh Rs 77 Lakhs
Profit after Tax FY 17/18 Rs 11.44 Lakh Rs 86 Lakhs
Profit after Tax FY 18/19 Rs 11.56 Lakh Rs 92 Lakhs
Profit after Tax FY 19/20 Rs 11.20 Lakh Rs 97 Lakhs
Profit after Tax FY 20/21 Rs 14.22 Lakh Rs 5 Crores
Profit after Tax FY 21/22 Rs 13.18 Lakh Rs 18 Crores
Profit after Tax FY 22/23 Rs 16.18 Lakh Rs 25 Crores
Debt FY11/12 Rs 15.61 Lakh 0
Debt FY12/13 Rs 16.84 Lakh 0
Debt FY13/14 Rs 19.98 Lakh Rs 1.38 Crores
Debt FY14/15 Rs 20.17 Lakh Rs 1.77 Crores
Debt FY15/16 Rs 20.96 Lakh Rs 2.13 Crores
Debt FY16/17 Rs 22.37 Lakh Rs 2.44 Crores
Debt FY17/18 Rs 21.85 Lakh Rs 2.87 Crores
Debt FY18/19 Rs 22.76 Lakh Rs 3.11 Crores
Debt FY19/20 Rs 24.74 Lakh Rs 3.56 Crores
Debt FY20/21 Rs 26.71 Lakh Rs 3.91 Crores
Debt FY21/22 Rs 27.14 Lakh Rs 4.18 Crores
Debt FY22/23 Rs 26.36 Lakh Rs 4.40 Crores
Profit to Equity(%) FY11/12 27.55 3.48%
Profit to Equity(%) FY12/13 30.71 5.10%
Profit to Equity(%) FY13/14 30.80 13.73%
Profit to Equity(%) FY14/15 32.38 15.70%
Profit to Equity(%) FY15/16 33.21 16.22%
Profit to Equity(%) FY16/17 32.65 16.87%
Profit to Equity(%) FY17/18 33.72 17.42%
Profit to Equity(%) FY18/19 36.58 17.99%
Profit to Equity(%) FY19/20 35.05 18.54%
Profit to Equity(%) FY20/21 37.28 19.01%
Profit to Equity(%) FY21/22 39.56 21.58%
Profit to Equity(%) FY22/23 38.64 22.15%
Balance Sheet Size FY11/12 Rs 9.94 Crores Rs 16.23 Crores
Balance Sheet Size FY12/13 Rs 10.29 Crores Rs 25.10 Crores
Balance Sheet Size FY13/14 Rs 8.27 Crores Rs 32.97 Crores
Balance Sheet Size FY14/15 Rs 9.81 Crores Rs 38.78 Crores
Balance Sheet Size FY15/16 Rs 10.88 Crores Rs 49.94 Crores
Balance Sheet Size FY16/17 Rs 15.35 Crores Rs 50.25 Crores
Balance Sheet Size FY17/18 Rs 12.24 Crores Rs 58.87 Crores
Balance Sheet Size FY18/19 Rs 16.56 Crores Rs 63.55 Crores
Balance Sheet Size FY19/20 Rs 14.46 Crores Rs 75.90 Crores
Balance Sheet Size FY20/21 Rs 19.43 Crores Rs 89.52 Crores
Balance Sheet Size FY21/22 Rs 16.73 Crores Rs 105.55 Crores
Balance Sheet Size FY22/23 Rs 19.18 Crores Rs 116.10 Crores

Comparison Link:

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Frequently Asked Questions

Is Alice Blue better than Upstox ?

Alice Blue and Upstox are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is Upstox better than Alice Blue ?

Alice Blue and Upstox are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is Alice Blue cheaper than Upstox ?

Alice Blue and Upstox are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Is Upstox cheaper than Alice Blue ?

Alice Blue and Upstox are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Which is better Alice Blue vs. Upstox ?

To find out the better of the two stockbrokers Alice Blue and Upstox, compare them based on brokerage charges, trading platforms, Demat account opening fees, research, advisory services, etc.