Axis Direct vs Alice Blue – Compare Charges, Trading Features, Offers & more

Find a Comparison of Axis Direct vs Alice Blue here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.

This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of Axis Direct and Alice Blue.

Background

Year of Incorporation 2006 2006
Website https://simplehai.axisdirect.in/ https://aliceblueonline.com/
Phone 022-40508080 07314921313
Exchanges enabled BSE, NSE NSE, BSE, MCX, MCX-SX
Demat (NSDL/CDSL) NSDL NSDL & CDSL
Brokerage

Equity 0.50% 0.05% or Rs 20 (whichever is low) per executed order
Equity Futures 0.05% 0.05% or Rs 20 (whichever is low) per executed order
Equity Options Rs 0.01 per lot Rs 20 per executed order
Currency Futures 0.05% 0.05% or Rs 20 (whichever is low) per executed order
Currency Options Rs 0.01 per lot Rs 20 per executed order
Commodity Rs 50 per lot Rs 20 per executed order
Account Opening Costs

Trading only 0 Free
Trading & Demat Rs 900 Free
Commodity N/A Free
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity N/A 0.00325% on Turnover
Futures N/A 0.0021% on Turnover
Options N/A Rs 20 per lot
Commodities N/A 0.0031% on turnover
AMC charge First Year: Rs. 350/- Second Year Onwards: Rs. 750/- Free
DP Transaction Charge N/A Rs 14 per debit instruction
Offline order placing Charge N/A Rs 20 per executed order
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday Yes 365 days
End of Day Yes 10 years
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity N/A Upto 5x intraday, 0 for Delivery
Equity Futures N/A Upto 7x intraday leverage
Equity Options N/A Upto 5x intraday
Currency Futures N/A 2x intraday leverage
Currency Options N/A Buying no leverage, Shorting upto 2x intraday
Commodity N/A 2x intraday
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 4,242.21 Crores Rs 4.51 Lakh
Profit after Tax FY12/13 5,179.43 Crores Rs 6.16 Lakh
Profit after Tax FY13/14 6,217.67 Crores Rs 6.86 Lakh
Profit after Tax FY 14/15 7,357.82 Crores Rs 7.19 Lakh
Profit after Tax FY 15/16 8,223.66 Crores Rs 8.05 Lakh
Profit after Tax FY 16/17 3,679.28 Crores Rs 9.53 Lakh
Profit after Tax FY 17/18 275.68 Crores Rs 11.44 Lakh
Profit after Tax FY 18/19 4,677 Crores Rs 11.56 Lakh
Profit after Tax FY 19/20 2,898 Crores Rs 11.20 Lakh
Profit after Tax FY 20/21 16,455 Crores Rs 14.22 Lakh
Profit after Tax FY 21/22 22,913 Crores Rs 13.18 Lakh
Profit after Tax FY 22/23 20,091 Crores Rs 16.18 Lakh
Debt FY11/12 N/A Rs 15.61 Lakh
Debt FY12/13 N/A Rs 16.84 Lakh
Debt FY13/14 N/A Rs 19.98 Lakh
Debt FY14/15 N/A Rs 20.17 Lakh
Debt FY15/16 N/A Rs 20.96 Lakh
Debt FY16/17 N/A Rs 22.37 Lakh
Debt FY17/18 N/A Rs 21.85 Lakh
Debt FY18/19 N/A Rs 22.76 Lakh
Debt FY19/20 N/A Rs 24.74 Lakh
Debt FY20/21 N/A Rs 26.71 Lakh
Debt FY21/22 2,08,277.52 Rs 27.14 Lakh
Debt FY22/23 N/A Rs 26.36 Lakh
Profit to Equity(%) FY11/12 20.13% 27.55
Profit to Equity(%) FY12/13 21.22% 30.71
Profit to Equity(%) FY13/14 20.51% 30.80
Profit to Equity(%) FY14/15 18.23% 32.38
Profit to Equity(%) FY15/16 18.57% 33.21
Profit to Equity(%) FY16/17 17.49% 32.65
Profit to Equity(%) FY17/18 7.22% 33.72
Profit to Equity(%) FY18/19 0.53% 36.58
Profit to Equity(%) FY19/20 8.09% 35.05
Profit to Equity(%) FY20/21 2.34% 37.28
Profit to Equity(%) FY21/22 20.3% 39.56
Profit to Equity(%) FY22/23 19.17% 38.64
Balance Sheet Size FY11/12 285,627.79 Rs 9.94 Crores
Balance Sheet Size FY12/13 340,560.66 Rs 10.29 Crores
Balance Sheet Size FY13/14 383,244.89 Rs 8.27 Crores
Balance Sheet Size FY14/15 461,932.39 Rs 9.81 Crores
Balance Sheet Size FY15/16 525,467.62 Rs 10.88 Crores
Balance Sheet Size FY16/17 601,467.67 Rs 15.35 Crores
Balance Sheet Size FY17/18 691,329.58 Rs 12.24 Crores
Balance Sheet Size FY18/19 800,997 Rs 16.56 Crores
Balance Sheet Size FY19/20 915,165 Rs 14.46 Crores
Balance Sheet Size FY20/21 986,798 Rs 19.43 Crores
Balance Sheet Size FY21/22 1,175,178 Rs 16.73 Crores
Balance Sheet Size FY22/23 1,317,326 Rs 19.18 Crores

Comparison Link:

Compare Axis Direct Compare Alice Blue
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Axis Direct Vs Tradesmart Online Alice Blue Vs Tradesmart Online
Axis Direct Vs Upstox Alice Blue Vs Upstox
Axis Direct Vs Zerodha Alice Blue Vs Zerodha

Frequently Asked Questions

Is Axis Direct better than Alice Blue ?

Axis Direct and Alice Blue are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is Alice Blue better than Axis Direct ?

Axis Direct and Alice Blue are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is Axis Direct cheaper than Alice Blue ?

Axis Direct and Alice Blue are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Is Alice Blue cheaper than Axis Direct ?

Axis Direct and Alice Blue are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Which is better Axis Direct vs. Alice Blue ?

To find out the better of the two stockbrokers Axis Direct and Alice Blue, compare them based on brokerage charges, trading platforms, Demat account opening fees, research, advisory services, etc.