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ICICI Direct vs Alice Blue – Compare Charges, Trading Features, Offers & more

Find a Comparison of ICICI Direct vs Alice Blue here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.

This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of ICICI Direct and Alice Blue.

Background

Year of Incorporation 2000 2006
Website https://www.icicidirect.com/ https://aliceblueonline.com/
Phone 022 3355 1122 07314921313
Exchanges enabled NSE & BSE NSE, BSE, MCX, MCX-SX
Demat (NSDL/CDSL) NSDL & CDSL NSDL & CDSL
Brokerage

Equity 0.05% Equity Intraday 0.05% or Rs 20 (whichever is low) per executed order
Equity Futures 0.05% or Rs 50 per Trade 0.05% or Rs 20 (whichever is low) per executed order
Equity Options 0.05% or Rs 50 per Trade Rs 20 per executed order
Currency Futures Rs 20 per executed order 0.05% or Rs 20 (whichever is low) per executed order
Currency Options Rs 20 per executed order Rs 20 per executed order
Commodity Rs 20 per executed order Rs 20 per executed order
Account Opening Costs

Trading only Free Free
Trading & Demat Rs 975 for 3 in 1 Account Free
Commodity Rs 0 Free
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% of Turnover 0.00325% on Turnover
Futures 0.0019% of Turnover 0.0021% on Turnover
Options 0.05% of Turnover Rs 20 per lot
Commodities 0.05% of Turnover 0.0031% on turnover
AMC charge Rs 700 per Year Free
DP Transaction Charge Rs 25/Transaction or 0.05% whichever higher Rs 14 per debit instruction
Offline order placing Charge 0 Rs 20 per executed order
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 20 Days 365 days
End of Day 10 years 10 years
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Upto 1x on Delivery & Upto 5x on Intraday Upto 5x intraday, 0 for Delivery
Equity Futures Upto 4x Upto 7x intraday leverage
Equity Options Not for buying but upto 2x for shorting Upto 5x intraday
Currency Futures 1x 2x intraday leverage
Currency Options 1x Buying no leverage, Shorting upto 2x intraday
Commodity 1x 2x intraday
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 Rs 77.1 Crores Rs 4.51 Lakh
Profit after Tax FY12/13 Rs 68.2 Crores Rs 6.16 Lakh
Profit after Tax FY13/14 Rs 74.9 Crores Rs 6.86 Lakh
Profit after Tax FY 14/15 Rs 79.52 Crores Rs 7.19 Lakh
Profit after Tax FY 15/16 Rs 96.88 Crores Rs 8.05 Lakh
Profit after Tax FY 16/17 Rs 132.64 Crores Rs 9.53 Lakh
Profit after Tax FY 17/18 Rs 100.80 Crores Rs 11.44 Lakh
Profit after Tax FY 18/19 Rs 134.63 Crores Rs 11.56 Lakh
Profit after Tax FY 19/20 Rs 123.16 Crores Rs 11.20 Lakh
Profit after Tax FY 20/21 Rs 85.59 Crores Rs 14.22 Lakh
Profit after Tax FY 21/22 Rs 105.82 Crores Rs 13.18 Lakh
Profit after Tax FY 22/23 Rs 115.43 Crores Rs 16.18 Lakh
Debt FY11/12 Rs 209 Crores Rs 15.61 Lakh
Debt FY12/13 Rs 219 Crores Rs 16.84 Lakh
Debt FY13/14 Rs 317 Crores Rs 19.98 Lakh
Debt FY14/15 Rs 350.83 Crores Rs 20.17 Lakh
Debt FY15/16 Rs 462.09 Crores Rs 20.96 Lakh
Debt FY16/17 Rs 335.99 Crores Rs 22.37 Lakh
Debt FY17/18 Rs 555.66 Crores Rs 21.85 Lakh
Debt FY18/19 Rs 559.36 Crores Rs 22.76 Lakh
Debt FY19/20 Rs 389.28 Crores Rs 24.74 Lakh
Debt FY20/21 Rs 536.48 Crores Rs 26.71 Lakh
Debt FY21/22 Rs 598.99 Crores Rs 27.14 Lakh
Debt FY22/23 Rs 582.15 Crores Rs 26.36 Lakh
Profit to Equity(%) FY11/12 32% 27.55
Profit to Equity(%) FY12/13 21% 30.71
Profit to Equity(%) FY13/14 27.07% 30.80
Profit to Equity(%) FY14/15 29.22% 32.38
Profit to Equity(%) FY15/16 30.63% 33.21
Profit to Equity(%) FY16/17 32.89% 32.65
Profit to Equity(%) FY17/18 41.55% 33.72
Profit to Equity(%) FY18/19 40.19% 36.58
Profit to Equity(%) FY19/20 26.41% 35.05
Profit to Equity(%) FY20/21 33.02% 37.28
Profit to Equity(%) FY21/22 41.00% 39.56
Profit to Equity(%) FY22/23 43.78% 38.64
Balance Sheet Size FY11/12 Rs 908 Crores Rs 9.94 Crores
Balance Sheet Size FY12/13 Rs 948 Crores Rs 10.29 Crores
Balance Sheet Size FY13/14 Rs 1620 Crores Rs 8.27 Crores
Balance Sheet Size FY14/15 Rs 1857.26 Crores Rs 9.81 Crores
Balance Sheet Size FY15/16 Rs 1903.86 Crores Rs 10.88 Crores
Balance Sheet Size FY16/17 Rs 1983.64 Crores Rs 15.35 Crores
Balance Sheet Size FY17/18 Rs 2222.18 Crores Rs 12.24 Crores
Balance Sheet Size FY18/19 Rs 2350.41 Crores Rs 16.56 Crores
Balance Sheet Size FY19/20 Rs 2470.58 Crores Rs 14.46 Crores
Balance Sheet Size FY20/21 Rs 2747.85 Crores Rs 19.43 Crores
Balance Sheet Size FY21/22 Rs 2921.25 Crores Rs 16.73 Crores
Balance Sheet Size FY22/23 Rs 3061.50 Crores Rs 19.18 Crores

Comparison Link:

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Frequently Asked Questions

Is ICICI Direct better than Alice Blue ?

ICICI Direct and Alice Blue are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is Alice Blue better than ICICI Direct ?

ICICI Direct and Alice Blue are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is ICICI Direct cheaper than Alice Blue ?

ICICI Direct and Alice Blue are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Is Alice Blue cheaper than ICICI Direct ?

ICICI Direct and Alice Blue are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Which is better ICICI Direct vs. Alice Blue ?

To find out the better of the two stockbrokers ICICI Direct and Alice Blue, compare them based on brokerage charges, trading platforms, Demat account opening fees, research, advisory services, etc.